Decryption: pain of construction machinery parts industry

It is roughly estimated that the annual sales volume of the accessories market is 200 billion yuan. The huge cake has attracted many manufacturers, companies and individuals to participate. A variety of accessories channels, uneven quality, and different prices have caused chaos in the accessories market, but also brought many troubles and pains to the owners. How should the owners choose expensive, cheap, good quality, and poor quality? Let's start with the accessory channel.

The channel sources of engineering machinery parts are very complex, including the so-called original parts, OEM parts, auxiliary parts, and high imitation parts (car dismantling parts and refurbished parts will not be discussed for the time being). Before we understand the pain of parts, we must first understand what these things mean?

As the name implies, the original parts are the same as those of the original vehicle. In the post market, this kind of accessories is of high quality and high price, because it is almost the same as the accessories assembled on the new machine when it leaves the factory, and it comes from the same assembly line, has the same technical standard and quality as those assembled on the new machine. We call it the regular army in the accessories.

OEM means original equipment manufacturer, commonly known as "OEM". A piece of equipment has tens of thousands or even tens of thousands of parts. It is impossible for so many parts to be developed and manufactured by the complete machine factory. Therefore, the OEM mode has emerged. The complete machine factory is responsible for controlling the main design, development and standard formulation of the equipment. The OEM factory is responsible for producing parts according to the design and standard of the complete machine factory. Of course, the OEM factory is authorized by the complete machine factory. The vast majority of accessories in the contemporary construction machinery industry are produced through OEM, and these accessories produced in the OEM factory will eventually have two destinations. One is to use the logo of the complete machine factory and send them to the complete machine factory to become original parts, the other is to use their own brand packaging to flow into the accessories market, which is called OEM parts. The feature of OEM parts is that the product quality is the same as that of the original parts (the difference is that there is no logo of the original factory). Because there is less additional value of the original brand, the price of OEM parts is generally cheaper than that of the original parts. We call it a mercenary.

The auxiliary parts are also the products of the OEM factory. The difference between the OEM parts and the OEM parts is that the OEM parts are not authorized by the OEM factory, nor are the parts manufactured according to the technical standards of the OEM factory. Therefore, the auxiliary parts are only supplied to the parts market, and cannot enter the door of the OEM parts factory. There are many factories in China. They find some commonly used parts and come back to develop molds for the second time, develop some simple production equipment, carry out workshop production, and then sell them to the parts market under their own brands. This kind of brand parts are generally low in price and uneven in quality, which is also a good option for those consumers who are pursuing low prices, because this kind of auxiliary factory parts are at least genuine goods that walk the low price and low quality route. We call it civil armed forces.

High quality imitation refers to packaging inferior accessories as original or high-end brands and selling them as original or high-end brands. To put it bluntly, this is a fake and shoddy product, which is very terrible. The Chinese are famous all over the world for their ability to make fake products. Even professionals can hardly distinguish the fake products from the real ones in packaging. The worst hit area of high imitation products is the oil and maintenance market. We call it a fake army.